Designed to provide visitors with just the right amount of information they need to make a decision and quickly act on it, a one page website gets rid of all that excess clutter and focuses only on the important content. Is a single page website right for you? The following looks at both the advantages and disadvantages of a one page website and lets you decide.
The Advantages of a One Page Website
There is no shortage of benefits associated with one page websites, including:
Visitors don’t have to waste time looking for something.
Few things cause visitors to leave a website more quickly than being unable to find what they are looking for. A single page website lacks all those navigation links that can make it almost impossible for visitors to find their way around a site. Best of all, it will definitely improve your visitor’s browsing time and overall experience.
It requires less bandwidth and is ideal for mobile use.
While this may not be a big deal to you (although it will keep your hosting costs down), your visitors who have limited data plans will appreciate it. As an added bonus, mobile users won’t have to worry about trying to find the information they need by clicking around on a tiny screen. It’s much more enjoyable for your mobile users.
Single page websites tend to be much easier and faster to set up.
Unlike a multi-page website that can take hours, days, even months, to completely build, a one page website takes considerably less time and effort. Even when you are relying on someone else to build your site for you, multi-page websites just take longer. The longer it takes to complete your site, the longer it will be before visitors will be able to see it.
You are in control of the flow of information.
Because they require visitors to scroll through information in a linear manner, instead of clicking around and jumping from one page to another, single page websites allow you to direct visitors through your information in the best way you see fit. This is perfect if your goal is to ensure that visitors look at certain information before they move on.
A little bit of text goes a long way and you can incorporate plenty of images.
It goes without saying that a single page website will require less text than a multi-page website, which is ideal if you aren’t the best writer and don’t want to pay a copywriter (but I still recommend you hire one). Additionally, you can include animations, interactive elements, and images that are more likely to keep visitors engaged while scrolling around your site.
The Disadvantages of a Single Page Website
While there are plenty of advantages, there are also disadvantages associated with single page websites.
Visitors have to scroll a lot.
While some visitors don’t mind scrolling, others aren’t all that fond of it. However, a seemingly endless amount of scrolling is going to turn anyone off of your page. To prevent this from becoming an issue, do a few tests beforehand to determine how long it takes for scrolling fatigue to become an issue.
Longer load times can be an issue.
Depending on the size of your webpage, a one page website may take substantially longer to load than your usual multi-page website. Not only can a longer load time cause some visitors to click away before they even make it to your site, but Google also factors in load time when ranking websites.
They are not ideal for blogs.
This is especially true if you have a huge archive of old blog posts. No one wants to spend hours scrolling for a blog you posted months ago, regardless of how funny or informative it may have been.
If your one page website is exceptionally lengthy, visitors will probably have a harder time finding relevant information.
If a visitor has to scroll up and down again and again in order to find an obscure point they are looking for, they are going to quickly get irritated and stop their search. Instead, they will head over to site that is much easier to navigate.
It can make sharing content more difficult.
With only one URL, visitors will have a harder time sharing specific content because every visitor will land on the same page in the same way.
Ultimately, one page websites can be highly effective, if they are used the right way. They are creative, easy to navigate, and overall, make for a much more enjoyable user experience. Is it time for you to switch to a single page website?